Sr. Fashion Designer · Indonesia
Indriani Steffi
Ringan

Experienced Fashion Designer with 15 years in Indonesian fashion retail. Skilled in Commercial Design, Market Research, and Brand Development — creating innovative collections that meet consumer needs at scale.

View Selected Work →
Brands Worked With
Calvin Klein Ann Taylor Hush Puppies Disney Nevada SPRADZ
15+
Years Experience
6
Major Brands
2
Collections / Year
∞
SKUs Designed
Career Journey

15 Years.
Real Industry.

2023 – 2025
Hush Puppies
Sr. Fashion Designer
2020 – 2023
Nevada / American Jeans / Disney
Sr. Fashion Designer
2018 – 2019
SPRADZ
Fashion Designer
2017 – 2018
Jobb
Fashion Designer
2016 – 2017
Calvin Klein / Ann Taylor
Fashion Designer
Education
Raffles Design
Singapore

Core Capabilities

Commercial Design & IllustrationAdobe PS / AI
Market Research & Trend Forecasting
Brand Development & DNA
Collection Planning & Budget
Tech Pack & Specification
Pattern Design
Remote Collaboration
AI-Driven Design Optimization
Selected Work

Collections &
Design Work

From concept to shelf — full collection design spanning womenswear, menswear, accessories, footwear, and graphic design for global fashion retail brands.

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👗
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Ladies Collection
Tropique Minimal
Sun-soaked elegance — clean silhouettes meets the quiet rhythm of tropical life. Sateen, polyester, active wear.
🧢
Men's Collection
Urban Essentials
Linen shirts, oversize tees, sandals, backpacks & totebags.
SEASON: AW23
STYLE: REGULAR FIT
FABRIC: MAXCELL 30S
PANTONE: TPX
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WOVEN LABEL ✓
HEAT TRANSFER ✓
TECH PACK ✓
Graphic Design
Tech Packs & Graphics
Complete graphic T-shirt design with Pantone specifications.
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👜
🔑
📦
Accessories & Packaging
Full Range Design
Bag charms, key chains, packaging, and brand accessories.
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❋
Surface Design
Pattern Design — Bag Lining, Nylon, Scarves & Apparel
Repeat patterns designed for Hush Puppies AW23 — suitable across multiple product categories.
Design Philosophy

Brand DNA

01
Modern Minimalism
Clean lines, purposeful silhouettes. Every design decision earns its place. No noise, only intention — clothes that feel considered without trying too hard.
02
Effortless Comfort
Fabrics chosen for how they live on the body. Design that adapts to real life — not the other way around. Premium materials at commercial scale.
03
Urban Lifestyle Ready
Versatile, functional style made for modern urban living. Seamlessly transitioning from work to weekend — with a chic, minimalist edge that travels globally.
What I Offer

Services

🎨
Collection Design
Full seasonal collection design from concept to final spec. Ladies, men's, accessories — all categories.
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Creative Direction
Brand DNA development, mood boarding, trend forecasting, and annual collection planning with budget management.
🖥️
Graphic & Pattern
T-shirt graphic design, surface pattern design, Pantone specifications — ready for production with full tech packs.
📦
Brand Consulting
Creative refresh strategy for established brands. Market research, commercial viability assessment, and brand repositioning.
Categories

Design Range

01
Ladies Collection
Blouse Pants Active
→
02
Men's Collection
T-Shirt Shirt Socks
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03
Footwear
Ladies Sandal Men's Sandal
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04
Bags & Accessories
Ladies Bag Backpack Tote Cap
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05
Graphic & Pattern Design
T-Shirt Graphics Surface Pattern Packaging
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Let's Connect

Open for
Remote Collaboration

Available for remote consulting, creative direction, collection design, and brand strategy. Based in Indonesia — working globally.

Send an Email → LinkedIn Profile Download CV
Location
Indonesia
Availability
Remote, Worldwide
Education
Raffles Design, Singapore